Advice for founders, leaders and companies that want to reach their full potential
Every company takes after the person who leads it.
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We come in alongside owners and leaders in companies that are starting up, growing or going through a transformation, in the areas where you're less strong, where there isn't time, or that honestly just drain you.

A spark
Five mirrors.
Five ways of leading, five downsides. Turn over the ones you recognise, nothing is saved and nobody sees.
Inspiration
Article · DirectionLatestLoneliness at the top.Read →
Inspiration
Something to think with. Something new every week, free to read.
Article · DirectionLatestLoneliness at the top.Read →- Metaphor · OperationsNewThe six and the nine.
- Model · CommercialNewPorter's five forces.
- Model · OperationsThe Lippitt-Knoster model for complex change.
- Method · DirectionOKR.
- Principle · OperationsThe right person doing the right thing.
- Model · CommercialCore, actual and augmented product.
- Model · CommercialThe offer sits in the intersection.
- Model · DeliveryTotal quality.
- Principle · DirectionDeliberate decisions.
- Thesis · CommercialNever cut the price, change the scope.
- Metaphor · OperationsThe iceberg.
- Method · CommercialBusiness Model Canvas.
- Method · DirectionCritical success factors.
- Metaphor · OperationsThe snowball.
- Principle · OperationsCutting corners is a master's privilege.
- Model · CommercialAIDA.
- Method · DirectionSWOT.SWOT
- Model · DirectionThe Ansoff matrix.
- Model · DirectionThe BCG matrix.
It's all free to read. Nothing sits behind a form.
All articles and the whole library →The conversationOne hour. Nothing more.
Book a conversation.
A one-hour conversation. You tell us where you stand. If it isn't a fit we'll say so straight away.
The best grade a sounding board can get is being asked to stay. That has happened to us.
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