About
Gere Management is Johan Gerebro.
Over thirty years in commercial and operational leadership. Salesperson, manager and leader in both owner-led and larger companies. Today a sounding board for founders and leaders, working out of Göteborg.
I'm extremely broad without being super deep anywhere, and that has turned out to be a mechanism rather than a weakness. An owner rarely sits with a problem that stays inside one discipline. It's usually a knot where the offering, the customers, the price and the organisation are all tangled up in each other, and that's when the breadth is what lets you see the knot whole.
Sixteen years as a youth coach have probably shaped me more than any course has. You win nothing by playing the match for someone else, you win by making the players better than they were last autumn, and then they get to do the job themselves. That's pretty much exactly what a good sounding board does, and it's why I'd rather leave behind a company that manages without me than a dependency that bills nicely.
The strongest thing I have to show isn't a reference, of course, it's a sequence of events. I was a sounding board to a main owner and CEO for a year, and it ended with me joining the company. That's how I ended up in the IT industry, and it's also how I know what the format is worth when it works.
Track record
Where it comes from.
- 2014–2023
DQC and Fellowmind
Built the commercial side of DQC as Head of Commercial. After the acquisition in 2020, Chief Strategy & Commercial Officer in a buy-and-build journey across several countries. Both acquired and acquirer.
- 2023–2024
Frölunda HC
Deputy Club Director and COO at Frölunda HC, a Swedish top-tier ice hockey club. Operational leadership in elite sport, with short decision paths, high transparency and results every week.
- 2024–2026
CoreChange Tech
CEO for two years in a consulting market that turned downwards. We're happy to share both the successes and the setbacks from that.
- Earlier
ZTE and BrightPoint
Director Nordic Distribution Sales at ZTE. Head of Purchase & Marketing and Product Manager at BrightPoint Norway. Key Account Manager towards the electronics retail chains.
- On the side
IFK Göteborg and ÖIS
Youth football coach for sixteen years, in the academy of IFK Göteborg, a top Swedish football club, from 2005 to 2018, and at ÖIS, another Göteborg club, from 2018 to 2021. Certification in board work from the West Sweden Chamber of Commerce in 2023. DIHM Marknadsekonom, IHM Business School.
Today Gere Management is run as an advisory company. We're also part-owners and strategic advisers in a local services company in Göteborg that's making a journey towards a premium position, and co-founders of a SaaS startup in B2B services.
Principles
What we hold on to.
The rest of what we think with sits in the library, and it's free to read.
We complement, we don't replace
The company says we, because the work always happens together with you. We come in where you're less strong, not where you're already good.
The right things before doing things right
It's cheaper to stop doing the wrong thing than to do it more efficiently. So we start with what, not with how.
A deliberate decision is something you can learn from
Even a wrong decision turns out well if it was made deliberately, because you can evaluate it. A decision that turned out right by chance teaches the organisation nothing.
Deliberate decisions →You should manage without us
An assignment is a success when you no longer need us. What gets built should sit in your routines and your templates, not in our heads, and that's also why we'd rather leave behind something that works than a dependency that bills nicely.
The snowball →
Where we draw the line
What we don't do.
We don't come in as one more resource in a line organisation, and we don't take on marketing or lead generation assignments for clients. We also don't work where the purchase has to pass a group head office function, because a sounding board needs a short route to whoever decides.
We work out of Göteborg and would rather sit in the same room at short notice. If it still turns out to be right somewhere else, we'll sort that out. And if it isn't a fit at all we'll say so straight away, in the first conversation rather than in the third invoice.
Book a conversation.
A one-hour conversation. You tell us where you stand. If it isn't a fit we'll say so straight away.
- hello@gere-m.se
- Phone
- 0723-05 06 07
- /company/gere-management-ab